Surf is Dead, the Los Angeles based streetwear label, has been created on the broken back of the dying surfing culture.

The brand shows the rebel style of surfer subcutlure, taking inspiration from its golden age, the 90s, reworked with some dark touch in too: the effect is both irriverent and ironic.

The Surf is Dead collections contains tees, hoddies, long sleeves graphic featured by colorful graphic prints, big lettering: all old surf motifs reinterpretated in a modern way.

Explore its rebel style on and in store:

Black Box, Via del Gambero 7A – Rome

Black Box, Via Solimena 99A - Naples