A new brand in the Black Box: IHS – In Hoc Signo Vinces

The Florence based brand IHS – In Hoc Signo Vinces is a monogram, often stylized with a cross in the ‘H’, a nomen sacrum used since the Middle Ages in figurative art.
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A new brand in the Black Box: IHS – In Hoc Signo Vinces

The Florence based brand IHS – In Hoc Signo Vinces is a monogram, often stylized with a cross in the ‘H’, a nomen sacrum used since the Middle Ages in figurative art.

It turned into a tattoo for the Crusader knights and evolved as a real logo throughout the Renaissance figurative art.

Today the monogram becomes a brand, with a collection made up of strong contents, strategically reinterpreted according to new trends and new rules of streetwear.

Shop in store Black Box:
Rome, Via del Gambero 7A
Naples, Via Solimena 99A and online at blackboxstore.com

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