A new brand in the Black Box: IHS – In Hoc Signo Vinces
The Florence based brand IHS – In Hoc Signo Vinces is a monogram, often stylized with a cross in the ‘H’, a nomen sacrum used since the Middle Ages in figurative art.
It turned into a tattoo for the Crusader knights and evolved as a real logo throughout the Renaissance figurative art.
Today the monogram becomes a brand, with a collection made up of strong contents, strategically reinterpreted according to new trends and new rules of streetwear.
Shop in store Black Box:
Rome, Via del Gambero 7A
Naples, Via Solimena 99A and online at blackboxstore.com